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Information Design and Digital Magazines

Reading Time: 3 minutes

This week’s Elearning Heroes Challenge was to create a digital magazine mockup. I loved this challenge because it intersects with some things I’ve been discovering about consulting on projects. In some cases, take the dreaded “awareness” course, it can be helpful, if at all possible, to steer the conversation towards information design. That includes job aids, infographics, videos, interactive reports, and, in this case, a digital magazine. With information design, we focus on making the information easy to find, understand, and digest. The UI design on many digital magazines has a lot to teach us as we design information for use.

Time in Development: Around 6 hours.


I spent about a two days procrastinating on this particular challenge, until I settled to doing something with food and looked to Google for inspiration.

Stay Delicious Magazine

My first stop was Inspiration Hut. This article shows iPad mockups of several different digital magazines. I focused on the food one, which was nice and bright and image heavy.

After that, I dug into the newsstand offerings of the iPad. I was drawn mostly to Giada and Food and Wine.

Giada had a great layout and I liked the way the text for the articles was designed. I also liked the way the Contents screen was photo-centric.

Giada Contents ScreenGiada article view

Food and Wine had some great UI elements to allow users to easily get straight to the recipes or to different articles.

Food and Wine articleFood and Wine Recipes button


I used several different resources to make my digital mag.

Images were, of course, super important. I used StockUp to search for royalty-free foodie images. Trust me, it’s an amazing site.

Dummy text was the next concern. I could have used the normal Lorem Ipsum text, but since I was designing around food, I wanted something a little more special. Here are the ones I used:

I also wanted to really explore all of the different interactions that could be built into a digital magazine so I inserted this video from Youtube Expert Laura In the Kitchen and a simple step-by-step on how to make a BLT from WikiHow.


I’m really proud of how it turned out. Take a look at the demo.

Edibles Demo


  1. Tim Slade
    November 10, 2014 - Reply

    Beautiful example. It looks very editorial. I love it!

  2. November 12, 2014 - Reply

    […] Anywhoodle, I decided to take a step in that direction with Elearning Heroes Challenge Digital Magazines and Interactive E-Learning. […]

  3. February 17, 2015 - Reply

    I really like your layout and design. I will probably try to imitate it in a section on our web site at a later date. But I’ve bookmarked your page to come back and get help. Thanks.

  4. April 16, 2015 - Reply

    […] sometimes, we are called on to engage in information design, instead (something that I’ve explored previously). When that’s the case, we aren’t designing performance-changing exercises so much as […]

  5. Philip
    May 22, 2018 - Reply

    I’m not able to view it. Is this still available?
    Thanks in advance!

    • May 22, 2018

      Howdy Philip!

      This still works, but it was made with Storyline 2 so it requires flash to be installed and enabled in your browser.

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